I offer area homeowners a complimentary market analysis on their home. Please contact me to learn more about recent sales in your neighborhood, improvements to make, current competing listings, and most importantly, what your home might list and sale for in today’s market.
When listing your home, think about if you want a sales agent or a marketing agent? Sales is a person-driven activity and marketing is a media-driven activity. Selling is introducing a product to a prospective customer. Marketing is a vehicle to introduce a product (your home) to prospective customers (buyers). While a slick real estate salesperson might be great at selling themselves to you, their persuasive prowess is limited when the buyer of your home will most likely never talk directly with the listing agent. This is why you need to consider a marketing agent for your home! With a degree in Marketing, I can assist in getting the best features of your home out to as many potential buyers – and friends and families of buyers – as possible through the smart use of internet, social media, word of mouth, print, television, billboards, events and direct mail. Now, that doesn’t mean your home will have its own billboard, but it does mean that Allen Tate has a substantial marketing budget that includes sponsoring the Carolina Panthers, transit ads, a special section in the Charlotte Observer, SEO marketing, and print advertising in local magazines and papers which it uses to drive traffic to its website and, in turn, to its local agents and listings. Read more about my individual marketing plan and what I offer my clients.
The other important component to selling your home is pricing. How will that other agent price your home? With my background as a residential appraiser in the Charlotte area, I have the ability to understand what absorption rates, construction quality, functional obsolescence, or over-improvements might mean for your home and how the list price needs to take into account more than the price per square foot your neighbor sold their home for 5 months ago. Real estate is notorious for bringing in agents from all walks of life because they make it look so easy on cable TV programs! Don’t be afraid to ask how long he or she has been in real estate or ask them to explain real estate concepts to you.
I appreciate your interest in my website and hope you will consider me when listing your property for sale. Discover more about required seller disclosures and forms, informational brochures, and my marketing plan below. These items are password protected so contact me for a one-time password to access all of the following information to make the best decision for your particular needs.